WJEC Level 3 Applied Diploma in Tourism
This qualification is for learners who wish to develop knowledge and understanding, and practical application skills in tourism, including:
• creativity and innovation
• problem solving, planning and organising
• critical thinking, analysis and evaluation
• independence, teamwork and professionalism
Why choose this course?
• To become an expert in the hugely important tourism industry, leading to potential employment in this field.
• Plan and evaluate your own tourism themed event to help you develop team-working, time management and communication skills.
• Broaden your understanding of global travel trends.
• If you prefer coursework to exams – 50% of the assessment is based on coursework.
• Leave school with real knowledge and highly-valued practical skills which are relevant to many different careers.
Unit 1: The United Kingdom Tourism Product. The aim of the unit is for learners to obtain an understanding of what the UK offers inbound and domestic tourists and to appreciate employment opportunities available in the tourism industry. You will be studying the development of UK tourism, types of tourist, the appeal of countryside, city, coastal and cultural destinations, sectors of the UK tourism industry, marketing the UK tourism product – nationally and globally, customer demographics, personnel and employment opportunities within tourism and managing UK tourism destinations.
Unit 2: Worldwide Tourism Destinations. The aim of the unit is for learners to understand the factors that affect the appeal of tourism destinations. You will be studying the types of destinations and motivation to travel, long-haul and short-haul destinations, the appeal of long-haul tourism destinations, changes in the accessibility of short-haul tourism destinations, climate, transport methods, customer appeal, planning marketing campaigns and design marketing materials. This unit is assessed via controlled assessment (internal assessment).
Unit 3: The Dynamic Tourism Industry. The aim of the unit is for learners to understand that tourism is an ever-changing industry which has to adapt quickly to external pressures and changes in society at a national and global scale. You will be studying the types of tourists, external pressures – economic, political and cultural, environmental pressures – sudden events, climate change, limiting number of visitors, the impact of technology, customer trends, changes in customer tastes, strategies to manage attractions and destinations and issues facing the global tourism industry.
Unit 4: Event and Itinerary Planning. The aim of the unit is for learners to understand the process of event management and the nature of tour itineraries within the UK. You will be studying the planning and evaluation of events, types of inbound and domestic tour operators, characteristics of the UK inbound and domestic tourism markets, data analysis, providing products to a range of customers, presenting and managing tour itineraries destinations.
Unit 1: The United Kingdom Tourism Product (25%) – This unit is assessed via written examination (external assessment).
Unit 2: Worldwide Tourism Destinations (25%) – This unit is assessed via controlled assessment (internal assessment).
Unit 3: The Dynamic Tourism Industry (25%) – This unit is assessed via written examination (external assessment).
Unit 4: Event and Itinerary Planning (25%) – This unit is assessed via controlled assessment (internal assessment).